Privacy policy
Last updated: 19 July 2026
Border Automotive LTD (“Border Automotive”, “we”, “us” or “our”) operates this online store and website.
Border Automotive LTD is the controller responsible for the personal information described in this Privacy Policy.
This policy explains how we collect, use, store and disclose personal information when you visit our website, create an account, contact us, place an order or otherwise interact with our services.
We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018, as amended.
1. Personal information we collect
The information we collect depends on how you interact with us.
Identity and contact information
This may include:
- Your name
- Billing and delivery address
- Email address
- Telephone number
- Company or trading name
- Account login information
Order and transaction information
This may include:
- Products ordered
- Order value
- Delivery method
- Billing and payment status
- Returns, refunds and cancellations
- Order history
- Communications relating to an order
Where you order custom-mixed paint, we may also collect information needed to prepare that product, including:
- Vehicle manufacturer
- Manufacturer paint code
- Product type and quantity
- Other details you voluntarily provide about the required paint
Payment information
Payments are processed through Shopify and the payment providers made available at checkout.
We generally do not receive or retain your complete payment-card details. We may receive limited information such as the payment method, payment status and the final digits of a payment card.
Payment providers process your payment information under their own privacy policies.
Account information
If you create a customer account, we may collect:
- Your name and contact details
- Login credentials
- Saved addresses
- Order history
- Account preferences
Communications
We collect information you provide when you:
- Contact us by email or telephone
- Submit a contact form
- Use an online chat facility
- Ask a product or technical question
- Report a problem
- Request a return, refund or cancellation
Marketing preferences
If you subscribe to marketing communications, we may collect:
- Your email address
- Your subscription status
- Your communication preferences
- Information about your interaction with marketing emails
Technical and usage information
When you visit our website, we and our service providers may automatically collect information such as:
- IP address
- Browser and device type
- Operating system
- Approximate location
- Referring website
- Pages and products viewed
- Date and time of visits
- Website interactions
- Cookie and similar technology identifiers
- Information used to detect fraud, misuse or security threats
2. How we collect your information
We collect personal information:
Directly from you
For example, when you:
- Place an order
- Enter custom paint information
- Create an account
- Contact us
- Subscribe to marketing
- Submit a return or refund request
Automatically
We may collect technical and usage information through cookies, server logs and similar technologies when you use our website.
From service providers
We may receive information from organisations that help operate our business, including:
- Shopify
- Payment providers
- Delivery and courier companies
- Product-option and customisation applications
- Website hosting and security providers
- Customer support and communication services
- Analytics providers, where enabled
- Fraud-prevention services
3. How we use personal information
We use personal information for the following purposes.
To process and fulfil orders
This includes:
- Confirming and processing orders
- Preparing custom-mixed products
- Taking payment
- Packaging and dispatching orders
- Arranging delivery or collection
- Providing order updates
- Managing returns, refunds and cancellations
- Responding to order-related questions
Our lawful basis is normally that processing is necessary to perform our contract with you or to take steps at your request before entering into a contract.
To provide customer service
We use information to:
- Respond to enquiries
- Provide product and technical assistance
- Help identify vehicle paint-code information from details or photographs you provide
- Investigate problems
- Resolve complaints
- Keep records of our communications
Our lawful basis may be performance of a contract or our legitimate interest in providing effective customer service and managing our business.
We cannot currently identify paint codes from registration numbers alone.
To operate and improve our website
We may use information to:
- Display and operate the online store
- Maintain customer accounts
- Improve website usability
- Understand how customers use the website
- Diagnose technical problems
- Develop our products and services
Our lawful basis is normally our legitimate interest in operating, maintaining and improving our business and services. Where consent is required for a particular cookie or technology, we rely on your consent.
To prevent fraud and protect our business
We may use information to:
- Verify transactions
- Detect suspicious activity
- Prevent fraud or misuse
- Protect customer accounts
- Maintain website and network security
- Establish, exercise or defend legal claims
Our lawful basis is our legitimate interest in protecting our customers, business, systems and legal rights.
To comply with legal obligations
We may process and retain information to:
- Maintain accounting and tax records
- Comply with consumer-protection requirements
- Respond to lawful requests from public authorities
- Meet product-safety or regulatory requirements
- Comply with court orders or legal proceedings
Our lawful basis is compliance with a legal obligation.
To send marketing communications
Where you have subscribed or where otherwise permitted by law, we may send information about:
- Products
- Special offers
- Promotions
- Trade services
- Company news
You can unsubscribe at any time using the unsubscribe link in a marketing email or by contacting us.
Unsubscribing from marketing will not prevent us from sending essential service messages relating to your account or orders.
4. Cookies and similar technologies
Our website uses cookies and similar technologies.
Some cookies are strictly necessary for the website to function. These may be used for:
- Shopping baskets
- Checkout
- Customer accounts
- Security
- Fraud prevention
- Remembering privacy choices
Other cookies may be used, where enabled, for:
- Preferences
- Website analytics
- Performance measurement
- Marketing or advertising
We will request consent before placing non-essential cookies where consent is required by law.
You can change your cookie preferences through the website’s cookie controls. You may also block or delete cookies using your browser settings, although doing so may affect how parts of the website operate.
5. How we share personal information
We only disclose personal information where necessary for the purposes described in this policy.
We may share information with:
Shopify
Our store is hosted and operated using Shopify. Shopify processes information needed to provide the online store, checkout, account, security and related services.
Depending on the circumstances, Shopify may process information on our behalf or for its own purposes.
You can learn more through:
Payment providers
We share information with payment providers so that they can authorise and process transactions, prevent fraud and manage payment disputes.
Delivery and courier companies
We provide delivery companies with the information necessary to deliver an order, including your name, delivery address and contact details.
Applications and technology providers
We may use trusted providers for services such as:
- Product options and customisation
- Customer communications
- Website hosting
- Email delivery
- Security
- Data storage
- Analytics, where enabled
These providers only receive information reasonably necessary to deliver their services.
Professional advisers
We may disclose information to accountants, insurers, solicitors, auditors and other professional advisers where reasonably necessary.
Public authorities and legal bodies
We may disclose information when required by law or where necessary to protect legal rights, prevent fraud, enforce agreements or respond to a lawful request.
Business transfers
If our business is sold, reorganised, merged or transferred, personal information may be disclosed to relevant advisers, prospective purchasers or the new owner, subject to appropriate safeguards.
We do not sell or rent personal information to third parties.
6. International transfers
Some providers used to operate our website may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are used. These may include:
- Transfers to countries recognised as providing adequate protection
- The UK International Data Transfer Agreement
- The UK Addendum to approved contractual clauses
- Other legally permitted transfer safeguards
Further information may be obtained by contacting us.
7. How long we retain information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.
Typical retention periods include:
- Order, transaction, accounting and tax records: generally six years after the end of the relevant accounting period
- Customer account information: while the account remains active and for a reasonable period afterwards
- Customer enquiries and complaints: for as long as necessary to resolve the matter and maintain appropriate records
- Marketing information: until you unsubscribe or withdraw consent, subject to retaining a limited suppression record so we respect that request
- Security and technical logs: for a limited period appropriate to the relevant security purpose
We may retain information for longer where required by law or where necessary in connection with an actual or anticipated legal claim.
When information is no longer required, we will delete it, anonymise it or securely restrict its use.
8. Security
We use reasonable administrative, technical and organisational measures intended to protect personal information from:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
- Destruction
However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.
You are responsible for keeping your customer-account password confidential. Please contact us if you believe your account or personal information has been compromised.
9. Your data-protection rights
Depending on the circumstances, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of your information
- Request restriction of processing
- Object to processing based on legitimate interests
- Object to direct marketing
- Request transfer of information you provided in a portable format
- Withdraw consent where processing is based on consent
- Raise concerns about certain solely automated decisions
- Complain to the Information Commissioner’s Office
These rights are not absolute and may be subject to legal exceptions.
We may need to verify your identity before responding. We normally respond within one month, although the law permits additional time in certain circumstances.
To exercise your rights, contact us using the details below.
10. Marketing choices
You can stop receiving marketing emails at any time by:
- Selecting the unsubscribe link in an email
- Contacting us at info@borderautomotivepaints.com
We may retain your email address on a suppression list to ensure we continue to honour your opt-out request.
11. Children’s information
Our website and services are not intended for children, and we do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so that we can investigate and, where appropriate, delete it.
12. Third-party websites
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy, security or content of third-party websites. You should review the privacy policy of a third-party website before providing personal information to it.
13. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, legal obligations or privacy practices.
The latest version will be displayed on this page with an updated revision date.
14. Contact us
If you have questions about this policy, want to exercise a data-protection right or wish to make a privacy complaint, contact:
Border Automotive LTD
Unit 15F, Vanguard Way
Battlefield Enterprise Park
Shrewsbury
Shropshire
England
SY1 3TG
Telephone: 01743 466122
Email: info@borderautomotivepaints.com
Company registration number: 06555321
VAT number: 377 7199 92
Registered in England and Wales.
15. Complaints to the Information Commissioner
We would appreciate the opportunity to address your concerns first. However, you also have the right to complain to the UK Information Commissioner’s Office:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk/make-a-complaint
